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Continuing Legal Education: Managing IPR as a Business Asset (Hong Kong)

by on May 31, 2010

The European Chamber of Commerce in Hong Kong is collaborating with the China IPR SME Helpdesk to continue its series of IPR seminars focused on protecting and enforcing Intellectual Property rights in China.  This year the theme of the event will be ‘Managing IPR as a Business Asset’.  The schedule is as follows:

June 25th, 2010:

8:30-8:50 Registration and Coffee
8:50-9:00 Welcoming remarks
Morning: General China IPR Overview for European SMEs
9:00-10.00 Session 1:
Protecting your intellectual property in China? Why it is so important.
  • Is IPR protection in China possible and how?
  • China IPR environment and what businesses need to know?
Speaker presentation 2×20 min + Q&A
  • Elliot Papageorgiou, Rouse & Co (speaker)
  • Other speaker (to be confirmed)
10.00-10:15 Coffee break
10:15-11:15 Session 2:
  • How to identify and leverage your IP assets?
  • Working with Chinese business partners – how to structure relationships to protect your assets?
Speaker presentation 2×20 min. + Q&A
  • Serena Tierney, Consultant at Wragge & Co LLP (speaker)
  • Willi Vett, Beiten Burkhardt Hong Kong (speaker)
  • Dr. Christopher Heath, member of the Boards of Appeal of the European Patent Office, former head of the Asia Department of the Max Planck Institute for Intellectual Property law, Munich (moderator)
11:15- 11:30 Coffee break
11:30-12:30 Session 3
IP Management and Enforcement
  • How to prevent IPR infringements and steps to take if you discover infringements
  • IPR Enforcement process in China
Speaker presentation 2×20 min. + Q&A
  • Danny Friedmann, Chinese University of Hong Kong / IP Dragon (speaker)
  • Henry Wheare, Partner Lovells Hong Kong (speaker)
  • Professor Anselm Kamperman Sanders (moderator)
12:30-13:30 Lunch
Afternoon Panel Discussion / Clini Sessions + Networking
13:30-14:30 Panel Discussion
  • Dr. Christopher Heath
  • speaker
  • Serena Tierney
  • Elliot Papgeorgiou
  • Anselm Kamperman Sanders (moderator)

Where? HK Convention & Exhibition Center

For more information, contact Shirly Lee at shirley.lee@eurocham.com.hk or by phone at +852 2511 5133.

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